Scheduling had prevented the group from travelling to Burnley to experience the town and hold those talks ahead of a potential investment, something the Watts did in March. The vision for this deal began to become a reality in May.īurnley chairman Alan Pace travelled home to America following the culmination of the Championship season alongside deal-maker Damien O’Donohoe of IKON Capital, who was also instrumental in securing investment from former NFL star JJ Watt and his wife, ex-USWNT soccer player Kealia Watt. (Photo: Alex Livesey/Getty Images) How did the deal come about? Manager Vincent Kompany, who was appointed last summer after their relegation from the Premier League, and his free-flowing brand of football have made them an attractive prospect for neutrals, while American-based majority owners ALK Capital have been pumping money into the club for transfers. There have, however, been signs that this is starting to change. They have a loyal fanbase, but it is concentrated in the town, and they have never been a fashionable club with overseas appeal. Why have they teamed up with Burnley?īurnley are a club with a proud history, but there is no hiding from the fact they are a small team from a small town in the north-west of England, with a ground, Turf Moor, that holds just over 20,000 people. You might not have heard of them, but a lot of people in the world have and it’s the exact demographic – young, global, predominantly male – who might be looking for an English football team to support as the Premier League booms in popularity. The YouTube channel has 60million followers, making it the 27th-biggest in the world and the second-biggest sports channel after wrestling’s WWE. Their videos have been viewed 16billion times - roughly twice for every person on Earth - and they have partnered with dozens of big global brands. All-time hits include ‘Ping Pong Trick Shots 3,’ ‘Fidget Spinner Trick Shots’ and ‘Bubble Wrap Battle’. It was a big hit and the “dudes” have now made hundreds of videos in a similar vein, landing trick shots in various sports and doing all sorts of wacky challenges, making them genuine global celebrities. This makes me sound ancient but who are Dude Perfect?ĭude Perfect started in 2009 when five room-mates at Texas A&M University uploaded a video of themselves performing basketball trick shots. To learn more about how and for what purposes Amazon uses personal information (such as Amazon Store order history), please visit our Privacy Notice.So what lies behind this deal and is it more than simply a PR move? You can change your choices at any time by visiting Cookie Preferences, as described in the Cookie Notice. Click ‘Continue without accepting’ or ‘Customise Cookies’ to decline these cookies, make more detailed choices or learn more. Third parties use cookies for the purposes of displaying and measuring personalised advertisements, generating audience insights, and developing and improving products. This includes using first- and third-party cookies which store or access standard device information such as a unique identifier. If you agree, we will also use cookies to complement your shopping experience across Amazon stores as described in our Cookie Notice. We also use these cookies to understand how customers use our services (for example, by measuring site visits) so we can make improvements. We use cookies and similar tools that are necessary to enable you to make purchases, to enhance your shopping experiences, and to provide our services, as detailed in our Cookie Notice.
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